Keynote session
Topic : The Future Urban Economy Shaped by Local Tourism and Digital Innovation
Date & Time : Oct. 26(Mon), 2026 | 10:30-12:00
Venue : 2F, Grand Ballroom, Paradise Hotel Busan
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Eunji Tae
Officer, Asia-Pacific UN Tourism
Moderator
High-Level Policy Session
Topic : Sharing Insights from Global Cities: Tourism Policy Directions and Best Practices
Date & Time : Oct. 26(Mon), 2026 | 14:00-15:30
Venue : 2F, Grand Ballroom, Paradise Hotel Busan
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Heui-yeob Seong
Vice Mayor for Future Innovation, Busan Metropolitan City
Busan Metropolitan City’s digital transformation plans, new business innovation clusters, and Digital Twin initiative
Ambassadors’ Session
Topic : Hidden Gems from the Diplomatic Frontline: Ambassadors on Tourism City Branding and Urban Economic Revitalization
Date & Time : Oct. 26(Mon), 2026 | 16:00-17:30
Venue : 2F, Grand Ballroom, Paradise Hotel Busan
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SUH, Jeong-in
Custodian of the United Nations Memorial Cemetery in Korea
Moderator
Thematic Session I [Expert Session]
Topic : Good Tourism: Reimagining Urban Value
1. Building Attractive City Brands that Draw People In
2. Transforming Local Experiences into Tourism: The Future of Good Tourism and Sustainable Tourism
Date & Time : Oct. 27(Tue), 2026 | 09:30-10:40
Venue : 2F, Grand Ballroom, Paradise Hotel Busan
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Marianna Sigala
Speaker
AI’s Power to Redefine Tourism, Work, and Experience
Professor, University of Newcastle
Thematic Session II [City session on Marine Tourism]
Topic : Marine Tourism Cities: Strengthening Tourism Competitiveness through Local Culture and Marine Resources
1. Destination Branding Rooted in Local Culture for Marine Tourism Cities
2. Reinterpreting Marine City Storytelling through Digital Technology
Date & Time : Oct. 27(Tue), 2026 | 10:50-12:00
Venue : 2F, Grand Ballroom, Paradise Hotel Busan
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Marianna Sigala
Speaker
AI’s Power to Redefine Tourism, Work, and Experience
Professor, University of Newcastle
Thematic Session III [Enterprise Session]
Topic : Integration of Wellness and Local Content: A Sustainable Tourism Model for Revitalizing Urban Economies
Date & Time : Oct. 27(Tue), 2026 | 14:00-15:20
Venue : 2F, Grand Ballroom, Paradise Hotel Busan
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Marianna Sigala
Speaker
AI’s Power to Redefine Tourism, Work, and Experience
Professor, University of Newcastle
Thematic Session IV [Youth Session]
Topic : Creating Urban Tourism through Local Storytelling
Date & Time : Oct. 27(Tue), 2026 | 15:40-17:00
Venue : 2F, Grand Ballroom, Paradise Hotel Busan
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Marianna Sigala
Speaker
AI’s Power to Redefine Tourism, Work, and Experience
Professor, University of Newcastle
Special Session I [KF Korea-Central Asia Cooperation Forum]
Topic : TBD
Date & Time : Oct. 27(Tue), 2026 | 14:00-15:20
Venue : 2F, Capri Room, Paradise Hotel Busan
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Zeljana Zmire
An Assistant professor at the Graduate School of International Studies, Pusan National University
Moderator
Special Session II [GSTC Destination Workshop]
Topic : TBD
Date & Time : Oct. 27(Tue), 2026 | 15:40-17:00
Venue : 2F, Sicily Room, Paradise Hotel Busan
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Zeljana Zmire
An Assistant professor at the Graduate School of International Studies, Pusan National University
Moderator
